Today’s web experience offers a wealth of insights into how products are doing and what trends are evolving–simple cues like promotions and relative placement on a shopping page and even more discreet like quality and number of reviews and how they grow over time can be used to inform modern merchants how consumers are actually reacting to trends and emerging styles. We can help you harness this data to better understand your market whether that be summer dresses or consumables.
Together with other market information tools–we can help you see around corners and see what’s coming next.
How websites change over time contain a wealth of information. Where items rank on pages, how often something is promoted off price, how quickly they sell out, how quickly ratings and reviews grow over time, and more are all indicators of how well consumers are reacting to trends and to selling. Understanding how items launch on a site and how quickly this information changes can be massive indicators of consumer demand–through our partner Stylumia’s algorithms we’re able to predict, with strong accuracy of 80-90%, how well items and categories are trending online. They’ve been tested by leading retailers and the results have been verified.
At the core, this is a trend tool. So much of what you normally have access to is rearview mirror, this allows you to see customer choices as they develop. Want to understand how customers are reacting to the latest trend? Want to know how new silhouettes compare to traditional ones? Want to get an idea of how an entire category is trending? How about competitive pricing comparisons? What classes of products are trending better than others? This tool moves quickly to get you insight to how consumers are thinking NOW. We can pull data multiple times per week and scan any website. You can understand, in near real-time, how consumer behaviors are changing and that insight drives powerful results. We can even help you understand white space in the marketplace–at a price/silhouette/color level–whatever is important to your consumers.